Is there an obvious reason why you’re getting refund requests? Is there an abnormal amount of requests? A few each month is normal, but if you’re getting questionable numbers of them, it might be time to take a look at how your site and content is doing. What could be improved? Is there a common traffic source that’s producing members who cancel? Is there something that’s not working?
Refund requests can teach you a lot. Sure, there will be scenarios where the customer is hasty, or worse – irresponsible. But, you’ll likely find that most requests are are coming from brand new members who aren’t quite satisfied with the membership for some reason.
