If you’re going to offer refunds in the first place, it’s generally most effective to keep it simple. Even though refunds can be a bummer, you don’t want the process to be so convoluted that it’s impossible for people to complete. Simple and straightforward is key!
Make it easy for customers to find the refund page or request form; ideally it’s not so front-and-center that it encourages refunds, but try not to hide it away and make it too hard to find, either!
